Social Media Management & PR

My Work Connects You With Customers.

Managing your social media presence can be tricky. Phrase a statement the wrong way and you can get stuck in a PR nightmare fast.

But with sincere, carefully wordsmithed content you can transform conversations, present a positive image, and retain customers.

Engage Customers in Conversation

Social media gives you an opportunity to develop lasting relationships with customers and cultivate a following of brand evangelists. Done right, social media management can bring in new word-of-mouth business. And, it can more deeply engage current customers, leading to more frequency of usage/purchases and upsells.

Here are samples of my social media and PR work that has framed conversations and given clients the upper hand; when dealing with the press or the public.

Speech Writing

Palm Bay City Council Address: September 16, 2010
Client: Michele Paccione; Palm Bay, Florida Deputy Mayor & City Councilwoman, Seat 3
Type: Speech to City Council
Social Media Management

Reply to Poor Customer Review on Yelp
Client: Kre8tive Nails & Spa

Reply to Poor Customer Review on Facebook
Client: Kre8tive Nails & Spa

Reply to Poor Customer Review and Complaint on Facebook
Part 1 | Part 2
Client: Kre8tive Nails & Spa

Reply to a Positive Customer Review on Facebook
Client: Kre8tive Nails & Spa

Instant Message Reply to Customer Complaint on Facebook
Part 1 | Part 2
Client: Kre8tive Nails & Spa


COVID-19 Messaging
Part 1 | Part 2
Client: Kre8tive Nails & Spa

Reply to Positive Customer Review on Yelp
Client: Kre8tive Nails & Spa

Instagram Content
Client: Kre8tive Nails & Spa

Reply to Positive Google Review
Client: Absolute Wellness Healing Spa



Framed Language Press Releases

Senator Frederica Wilson and Project for Effective Discipline Announce “Spankout Day 2006”, Opposing Corporal Punishment of Children
Client: Project for Effective Discipline (non-profit)
Type: Press Release; Political Language Framing



Michele Paccione to Offer Homeowner, Job Retention Solutions at Tonight’s City Candidate Lockmar Forum
Client: Michele Paccione; Palm Bay, Florida Deputy Mayor & City Councilwoman, Seat 3
Type: Press Release; Political Language Framing for a Political Campaign
Persona Management

Wade Carpenter: Making a Meaningful Impact Through Executive Wealth Management
Client: Infinitas Coordinated Wealth Counsel
Industry: Finance, Wealth Management
Type: About (Website Biography)
Corporate Values Statement

AWHS Values Statement
Client: Absolute Wellness Healing Spa
Industry: Spa & Beauty