Put Your Best Face Forward
Managing your social media presence can be tricky. Phrase a statement the wrong way and you can get stuck in a PR nightmare fast.
But with sincere, carefully wordsmithed content you can transform conversations, present a positive image, and retain customers.
Engage Customers in Conversation
Social media gives you an opportunity to develop lasting relationships with customers and cultivate a following of brand evangelists. Done right, social media management can bring in new word-of-mouth business. And, it can more deeply engage current customers, leading to more frequency of usage/purchases and upsells.
Here are samples of my social media and PR work that has framed conversations and given clients the upper hand; when dealing with the press or the public.
| Journalism Pharma Searches for the Cure Through Computer Modeling Client: IBM FowardView | ||
| Speech Writing Palm Bay City Council Address: September 16, 2010 Client: Michele Paccione; Palm Bay, Florida Deputy Mayor & City Councilwoman, Seat 3 Type: Speech to City Council | ||
| Social Media Management Reply to Poor Customer Review on Yelp Client: Kre8tive Nails & Spa Reply to Poor Customer Review on Facebook Client: Kre8tive Nails & Spa Reply to Poor Customer Review and Complaint on Facebook Part 1 | Part 2 Client: Kre8tive Nails & Spa Reply to a Positive Customer Review on Facebook Client: Kre8tive Nails & Spa Instant Message Reply to Customer Complaint on Facebook Part 1 | Part 2 Client: Kre8tive Nails & Spa | COVID-19 Messaging Part 1 | Part 2 Client: Kre8tive Nails & Spa Reply to Positive Customer Review on Yelp Client: Kre8tive Nails & Spa Instagram Content Client: Kre8tive Nails & Spa Reply to Positive Google Review Client: Absolute Wellness Healing Spa | |
| Framed Language Press Releases Senator Frederica Wilson and Project for Effective Discipline Announce “Spankout Day 2006”, Opposing Corporal Punishment of Children Client: Project for Effective Discipline (non-profit) Type: Press Release; Political Language Framing | Michele Paccione to Offer Homeowner, Job Retention Solutions at Tonight’s City Candidate Lockmar Forum Client: Michele Paccione; Palm Bay, Florida Deputy Mayor & City Councilwoman, Seat 3 Type: Press Release; Political Language Framing for a Political Campaign | |
| Persona Management Wade Carpenter: Making a Meaningful Impact Through Executive Wealth Management Client: Infinitas Coordinated Wealth Counsel Industry: Finance, Wealth Management Type: About (Website Biography) | ||
| Corporate Values Statement AWHS Values Statement Client: Absolute Wellness Healing Spa Industry: Spa & Beauty |